Why Same-Day Delivery Is Now a Must-Have for Retailers

What Retailers Should Look for When Choosing a Same-Day Delivery Partner

Same-day delivery is no longer optional for retailers. Once a privilege, faster delivery is now an expectation of the average American consumer, and retailers that fail to match this rising demand risk losing sales to competitors who do.

The good news is that faster delivery can be a revenue driver instead of a cost burden. In fact, research suggests that companies who offer same-day delivery often see higher revenue and greater customer loyalty.

80% of online shoppers prefer same-day delivery; 68% are more likely to shop with retailers offering the option.

A report from Capital One Shopping last year based on publicly accessible data revealed that 80% of online shoppers prefer same-day delivery, and nearly 68% of those shoppers shared that they are more likely to shop with a retailer offering the option.

What’s more, retailers that provided a same-day delivery option saw a measurable business impact.

A survey conducted by Roadie, a crowdsourced delivery platform, found that 80% of participating businesses reported increased revenue after implementing same-day delivery, with nearly one-third seeing a revenue increase of more than 10%. In all cases, those companies reported higher conversion rates and repeat business.

80% of participating businesses reported increased revenue after implementing same-day delivery.

What does this mean? Same-day delivery is in demand, and it presents an opportunity for retailers.

The challenge today, however, is choosing a delivery solution that is both profitable and convenient for customers. Running an internal delivery service can be costly, and many existing external delivery options fall short in execution.

Take gig-based platforms, for example. In recent years, the logistics industry has witnessed an explosion in platform-enabled services like DoorDash, Uber Eats, and Instacart.

Research shows that this emerging delivery option is highly sought after by customers. For example, a 2023 study in the Journal of Business Logistics found that crowdsourced delivery often led to higher appraisals from online shoppers compared to traditional ones. Participants in the survey specifically cited satisfaction with timeliness, price, and reliability of carriers.

Crowdsourced delivery often leads to higher appraisals from online shoppers compared to traditional services.

While undoubtedly popular, these platforms classify drivers as independent contractors, which can lead to inconsistent service and ultimately dissatisfied customers.

Legacy carriers, on the other hand, can offer customers reliability, but their services lack flexibility and cost predictability — qualities that modern retail demand.

Both delivery options leave retailers in a difficult position where customer satisfaction is at stake. Luckily, there is a third—and more innovative—option that combines the reliability of legacy carriers with the speed of gig apps: the professional final-mile delivery service.

This is where Hypr Delivery steps in.

Hypr utilizes a model that delivers flat-rate, same day service through a professional delivery network of independent carriers, not app-based gig labor. Each delivery is tracked in real time with transparency from store to door, relying on certified delivery professionals.

With this approach, retailers gain greater operational visibility so that they can support customers while also protecting their brand reputation. This includes things like price transparency, a key factor in both building and maintaining consumer trust.

Unlike today’s gig drivers, Hypr’s professional network of carriers undergoes mandatory training under the Hypr Academy. This program ensures that all carriers meet expectations regarding performance, compliance, and service while on the road.

Hypr’s model also eliminates the friction of traditional delivery options, which can drive up costs for consumers. Rather than relying on centralized distribution centers, carriers in Hypr’s network pick up packages directly from the store and sort them in transit, reducing travel miles and cutting fuel consumption.

Most importantly, Hypr's approach improves delivery speed while lowering the total cost for customers.

The idea is to give retailers better control over their delivery operations without the need for heavy investment in infrastructure or a specialized logistics staff. Instead, retailers have access to Hypr’s advanced technology platform, which includes an intuitive order dashboard and optimized routing tools.

For retailers, a solution like Hypr means that same-day delivery is no longer a cost center but a competitive advantage.